Coca-Cola 2nd Lives : 16 Crazy Caps to Transform Empty Bottles Into Useful Objects!

Coca-Cola has come up with "2nd Lives" kit for their bottles, so now you can transform your Coke bottle into something even more delightful.

Is that just an empty Coke bottle? Nope, it's a squirt gun,
Useless piece of trash? Nope, it's a pencil sharpener,
Or the perfect rattle for your baby.
Fill some colors, use it as a paint brush,
Or use it as a Shampoo dispenser!
Make your children happy. Give them Coca-Cola, and toys made from Coca-Cola!

This project is created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they're empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners.

Check this amazing video as it demos its uses :


It's all part of a clever effort to encourage consumers in Vietnam to recycle, also it could turn out for the company a successful plan as people would buy Coke bottles for this.

Coke will give away 40,000 of these modified caps, which come in 16 different varieties and later in rest of Asia.

Well its a great campaign, I myself use my Coke bottle as a Spray bottle with the Spray attachment. Waiting for Coke to come up with these in my Country soon.